Friday, January 26, 2007

A Melting Building

It's not your eyes; this building looks like it is melting. The windows and balconies are painted on a huge cover that hides renovation work at a building on Avenue Georges V. This is a very trendy area in Paris so I guess they want any renovation work to look...not like renovation work! The building is a block off the Champs-Elysees and a half block from the exclusive and expensive Four Seasons Georges V hotel. In fact, it’s so expensive that I suspect it’s the site of the 2007 Haute Couture fashion show being held in Paris this week. It was hard to get a good picture for all the makeup and hair trucks, limos, and luxury cars parked along the street today.
PS - I later found out that this building is the future headquarters of Le Groupe Foncier Bleeker and that Athem (www.athem.fr), a specialist in large format urban communications, created this immense toile of more than 2,500 square meters. (They were also responsible for the enormous suitcases that covered the Louis Vuitton building on the Champs-Elysees when it was under renovation.) The creation is by plastics artist Pierre Delavie and is a replica of the building. It took more than 40 workers and more than 370 hours to paint, 300 hours to fabricate, and 70 hours to install and light. The building is scheduled for completion at the end of this year. The project has caused some much discussion that it has led to the creation of a blog, http://www.39georgeV.org.