Wednesday, January 24, 2007

Les Smart Cars

My sister LOVES these little Smart cars (La Smart, en francais), which are tailored for the small size of European city streets. (I tell her that she’d never fit her PURSE in one!) They zip along like nobody’s business; and although you and I don’t think they’d be very safe in a collision, their value seems to be that they fit just about anywhere. In fact, once we saw two guys in Rome pick one up and move it because it was blocking a tour bus! You see them everywhere in Paris and because they’re so small and cute, many people make money off their car by allowing advertisers to print an ad on it. There are some requirements to be eligible; for example, you must park your car outside (not in a garage) so the advertiser gets maximum exposure, which makes sense. Each campaign runs a month and I hear you can make between 100-300 euros a month. This particular car, advertising the “big information store,” may be the owner’s or it may be a for-hire billboard. It has been sitting in this same spot for over a week, and I don’t see the Surcouf Daumesnil store anywhere.